visual
design
language

your visual design language is made up of nine elements

logo

Logo

typography

Typography

iconography

icon

colour

Colour

grid

Grid

photography

Photography

illustration

Illustration

motion

Motion

tone of voice

Tone of Voice
1

the logo

Branding isn’t just your logo, but it definitely is the right place to start. A logo should be simple, but recognisable. It should give your customer a sense of who you are, invoking the right ideas and tone about your business’ identity. We invest the time to collaborate with you, understanding you as a business and fine-tuning your logo until perfection.

singtelgrid1

Logo Example

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2

typography

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brand-typography
image-1
img3
3

iconography

Our grid system is elegant in its sheer simplicity of use — plus, it creates structure wherever it appears. By defining the grid based on the logo the system stays flexible and beyond easy to apply.

image-1

icons in use

illustration

img4

illustration

img4
4

motion

Our grid system is elegant in its sheer simplicity of use — plus, it creates structure wherever it appears. By defining the grid based on the logo the system stays flexible and beyond easy to apply.

movement

img7
5

colour

Our grid system is elegant in its sheer simplicity of use — plus, it creates structure wherever it appears. By defining the grid based on the logo the system stays flexible and beyond easy to apply.

primary

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secondary

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6

grid

Our grid system is elegant in its sheer simplicity of use — plus, it creates structure wherever it appears. By defining the grid based on the logo the system stays flexible and beyond easy to apply.

img1
7

photography

Our grid system is elegant in its sheer simplicity of use — plus, it creates structure wherever it appears. By defining the grid based on the logo the system stays flexible and beyond easy to apply.

real people, real places

img2
img2
img2
img3
8

illustration

Our grid system is elegant in its sheer simplicity of use — plus, it creates structure wherever it appears. By defining the grid based on the logo the system stays flexible and beyond easy to apply.

img3
img1
img1
img1
9

tone of voice

Our grid system is elegant in its sheer simplicity of use — plus, it creates structure wherever it appears. By defining the grid based on the logo the system stays flexible and beyond easy to apply.

  • 01 Audience-first communication
  • 02 Straightforward and easy to understand
  • 03 Recognizability through consistency

brands we have evolved

Singtel
optus
surflifesaving
zip
hungryjacks
redrooster
foxleage
wwf
nsw
7HD
amnestyinternational
newscorp