Web Site Traffic Analytics

If you have a web site, you are probably wondering about the overall traffic to your site. Such as, how much traffic does your site really get? Where is the traffic coming from? How do visitors actually find your site? The important question now is what should you do or how do you even begin to address these issues. A thorough web site traffic analysis can answer these questions and also provide valuable insight into the traffic to your site.

Web site analytics may be correctly defined as the measurement, collection, analysis, and reporting of internet data for purposes of understanding and optimizing web usage. The actual profit your site generates might be the best indicator that explains whether your strategy is working. However, we all know that your profit alone is not enough of an accurate measurement. Although it is the sale that really matters to an online business or any business for that matter, there is much more happening between the marketing of a product and the final sale that we need to consider. Generally, most web site marketing campaigns today not only measure web traffic, but are also used for business and market research as well as attempting to assess and improve the effectiveness of a site.

Web analytics can provide information and answer various questions regarding your website traffic. For example, what is the number of visitors to your site, the amount of time visitors spend on your site, the number of times the internal landing pages are visited, how deep visitors go into your site, which landing pages encourage visitors to make a purchase, and a number of other issues on which you might want to concentrate. This is where web site traffic analysis comes in. The statistics found when performing an analysis is vital to making sure that the strategies employed currently are relevant and effective.

The online marketing campaign also acts as a web traffic estimator that provides important data, especially if you want to get figures before and after launching a specific marketing campaign. It measures how many people visit from another site (or their journey towards your site, also known as off-site analytics) and your visitors journey within your site (on-site analytics). These are two important data measurements you will need if you are testing each marketing strategies used by mattress makers to improve their sales, visit mattressmakers.com.

Many web analytic services can provide a very comprehensive list of reports and present you with a wide range of data regarding many different areas and aspects of your site. Employing a web analytics service to perform an analysis of your web site and obtain valuable information may be an excellent option even though the cost may seem expensive and unnecessary, read blog here.

There are also a number of web site traffic tools you can use to accumulate this data by yourself. Alexa, Yahoo Web Analytics, and Google Analytics are the most popular. These providers offer fairly comprehensive web analytics solutions. Remember, you must have the time and desire to perform these tasks yourself and some expertise in evaluating all the data. With the aid of any of these web sites, you will learn how to expand and move forward with your business.

digital consultant Akash

Akash was working as a software engineer designing the next generation data mining technology. He wanted to enhance his career by studying multi-level service oriented architecture and was building up a career in software architecture when he met a professor from school of business at UNSW who advised – YOU have bigger abilities in business development. Upon his suggestion, Akash started to explore and enjoyed helping small to medium businesses to enhance their business with strategic web and mobile application technologies at abetterwayinhomecare.com. He has worked with more than 500 businesses in last 3 years. Most of these businesses are busy and growing. The journey continues..

Fay is a technically minded and exquisite Experience Designer with crazy attention to detail. She is passionate about creating beautiful, delightful experiences for customers. Fay has many strengths, only some are directed towards Human Centred Design research and thinking, find recommended roofer here. Her process can only be seen to be believed. Sit back and wonder at her delights.

The Importance of Digital Strategy

Every aspect of life has a strategy attached to it. Regardless of the task, when deciding to accomplish something, we come up with a plan. Sales calls are broken down in the car on the way to the meeting, videos are storyboarded, websites are mapped, movie scripts have a treatment, novels an outline. Most people practice pickup lines in the mirror before trying to get a date. Knowing this, why do so many companies operate digital marketing campaigns without a strategy?

A digital strategy is a blueprint for an organization’s digital real estate. Anywhere a company is represented in the digital space, whether its in video, graphic design, web design, or any other form, even just your logo appearing on a webpage, it must be part of an overall plan. Because of the fast paced nature of digital media, many companies simply execute random aspects of a digital strategy without an objective in mind. This is akin to performing surgery without a diagnosis.

Of course, so much of this digital realm is brand new, and it is completely understandable that many companies have lagged behind. The explosive growth of social media, mobile technology, and the internet itself has resulted in a constantly changing landscape. Marketing strategies have gone from print advertising, television and radio spots, and other forms of static media to text based fundraising campaigns, dedicated YouTube channels, Facebook and Twitter strategies, mobile app development and hundreds of other digital marketing opportunities.

Leo Hamel company have added these new marketing techniques piecemeal, as their popularity has grown. It started with a web presence, expanded into social media accounts, including an explosion of video marketing on YouTube and Vimeo style sites, and progressed on to mobile apps so people can carry your marketing around in their pockets. By starting with the how, and not focusing on the why, an enormous amount of capital and energy is expended on utilizing tools with no end game in site, read about cheap carpet cleaning.

All digital marketing must begin and end with a goal. What is the purpose of these tactics? What do I want my website, social media accounts, and online advertising to do for me? Am I educating consumers? Driving sales? Raising awareness? Publicizing a portfolio of work? No matter what the goal is, the strategy must be built around it.

Once we have a purpose, the digital strategy can begin to take shape. Instead of having a website and then adding a Facebook page two years later and a new marketing video five years later, take a look at the full spectrum of your digital presence. Ensure that your website is optimized to integrate social media and video. Use social media, blogs, video pages, and other sites to create strong back linking and link sharing relationships, to drive your site’s visibility and SEO. If you’re looking for qualified sales leads, drive traffic to your site and have a clear call to action on the front page, encouraging potential customers to become actual customers. The tactics are limitless, the methods incredibly varied, but none of them will work without solid architecture to build on.

The ever changing world of digital media is at once a scary and beautiful place. There are so many opportunities and different ways to engage and interact with people, it can seem overwhelming. However with the proper strategy in place, harnessing these tools and using them to our advantage is not only easy, but an incredibly effective way to drive businesses and organizations forward.

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