Artichoke was engaged to transition and transform the well known Entertainment Book into an exciting 100% Digital Product via an extensive UX/UI process.
A wireframe is a low-fidelity design layout that serves three simple but exact purposes: It presents the information that will be displayed on the page. It gives an outline of the structure and layout of the page. It conveys the overall direction and description of the user interface.
Interfaces should not contain information which is irrelevant or rarely needed. Every extra unit of information in an interface competes with the relevant units of information and diminishes their relative visibility.