Zip
Zip it good
Artichoke was engaged to define the brand and visual design systems and to onboard the hundreds of zip merchants. We were embedded into the zip marketing team liaising with product managers and reporting directly to the CEO.
“Artichoke evolved the brand with conviction”
Larry
Brand Architecture
A specific overarching brand that serves as the anchoring point for all underlying products. The master full-color logo is the default logo and must be used on a white background across print and digital. In circumstances where there is colour or differentiation, the primary logo is contained inside the brand speech bubble element. The impact logo is used primarily for creating contrast. It is secondary to our primary logo and can only be used on the branded navy background or in the speech bubble. The black and white logo is used sparingly when specifically requested by a partner or merchant.
Iconography
Shapes are bold and geometric symmetry and consistency of shapes give the icons a unique quality while keeping them simple and bold. Our icons represent the brand by being simple, friendly, and approachable.
Typography
How we speak or write as a brand not only expresses the zip personality, it helps set us apart within an emerging sector and lets people get to know us better. That’s why it’s essential we all communicate on behalf of the brand using the same voice. zip is all about making life simpler, more transparent, and more positive. We’re irreverent but respectful, brilliant but down to earth. And that’s how we sound.
Mobile-First
51% of the population—access the internet only from their smartphones. Artichoke approached the mobile version a design philosophy that aims to create better experiences for users by starting the design process from the smallest of screens. Mobile design pushes you to make your digital products more readable on smaller screens—and therefore more accessible.
Brand Voice
Zip keeps conversations with customers and partners friendly, positive, genuine. And as close as we are, we’re not best friends. We don’t ask for information we don’t need, and we’re not going to ask them to help us move house anytime soon. We want people to know that we’re people too. We want them to love the way we talk to them, without getting all lovey-dovey. Keep it warm and chatty, but don’t cross the line. How we speak or write as a brand not only expresses the zip personality, it helps set us apart within an emerging sector and lets people get to know us better. That’s why it’s essential we all communicate on behalf of the brand using the same voice. zip is all about making life simpler, more transparent, and more positive. We’re irreverent but respectful, brilliant but down to earth. And that’s how we sound.
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